Their role includes working as a team, setting strategy, identifying opportunities, encouraging innovation and setting the tone for the whole global organisation.
Maximising corporate performance can be achieved through aligning all departments to the end-to-end delivery of services.
This requires a high degree of collaboration and cross-functional working with a common mission.
Best developed with input from the top and bottom (all staff): making it easy to implement, coherent, sensible and meaningful to all staff. Strategies are theory and should be piloted to be tested with real feedback.
Bring them into the party and involve them early and often in exploring changes and give them a clear role in influencing change.
Make it clear they don’t make the decisions but they are consulted and their input is valued. Maximise face-to-face interactions and minimise heavyweight reports.
Culture cannot be engineered, it is an emergent property.
What can be engineered is an environment that encourages the desired culture with meaningful rewards – credit, responsibility, autonomy and rapid promotion are more important than money. Culture changes needs to be led from the top by example.
Communication is principally about listening (internally and externally) rather than broadcasting messages – it should be an interaction.
Engagement with people face-to-face is far superior to other media. Good reputations are founded on listening, rapidly responding and follow-through.
Of course revenue and profit matter, but long-term success is created on the back of a deep understanding of how the business creates and delivers value and where its sources of growth lie.
Executive teams need to look well beyond headline reports to discover this and must play a highly active and visible role in teaching the whole business what they learn.
The executive need to unite the enterprise across functional boundaries. This makes sure that overall corporate objectives are fulfilled and not lost in local considerations within departments or divisions.
The key is to line up the whole business working together to deliver the best end-to-end services to customers. That means reminding each department that it is part of a bigger whole.
Developing a detailed strategy will also depend on local circumstances. I’d welcome the opportunity to work with you to define a specific approach to your team.
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